“The Giants triggered 25% year-on-year growth.”

Georges Bory, co-founder, ActiveViam

THE STORY

ActiveViam approached Made By Giants to solve pressing business challenges. ActiveViam had created a new product, which could open doors to a whole new audience and market. They asked us GIANT questions:

  1. Is it a breakaway product brand, or something that sits within the ActiveViam brand architecture?
  2. What does this mean for our ActiveViam masterbrand?

And we delivered GIANT answers.
We created an evolution of the masterbrand and a new product brand architecture to help support a whole new sales cycle!

SERVICES PROVIDED

  • Brand strategy
  • Brand naming
  • Brand identity
  • Brand messaging
  • Brand architecture

RESULTS

  • A more inclusive, reinvigorated masterbrand that engaged new audiences.
  • A new platform brand
  • 25% year-on-year growth following the brand work

BRANDING

WEBSITE

Webinars and Presentation Slides

Social Media and Adverts

PRINT & MERCH