ActiveViam approached Made By Giants to solve pressing business challenges. ActiveViam had created a new product, which could open doors to a whole new audience and market. They asked us GIANT questions:
- Is it a breakaway product brand, or something that sits within the ActiveViam brand architecture?
- What does this mean for our ActiveViam masterbrand?
And we delivered GIANT answers.
We created an evolution of the masterbrand and a new product brand architecture to help support a whole new sales cycle!