How your brand shows up in AI search is critical to your success. That’s because before a buyer calls you, ChatGPT, Gemini and Claude will have already influenced their understanding and opinion of both your brand and your competitors. The technology sales cycle has changed. B2B buyers use AI models to shortlist and compare vendors. Made By Giants created GAiN to help you compete in this new world.

GAiN gives your brand control over its narrative across the full B2B sales cycle

GAiN delivers growth intelligence to influence how AI sells you at every stage of the sales cycle. Built by comms professionals, it turns AI model perception into measurable market leadership and revenue growth. We simulate high-intent buyer behaviour through an automated deterministic workflow across the top AI models. We analyse framing, trust factors and competitive presence from discovery to critical buying decision factors. And unlike other agencies that stop at top-of-funnel awareness, GAiN moves from AI search visibility into complete AI optimisation.