“To be honest, nothing could be improved.”

Julien Gautier, Marketing Director, atoti

THE STORY

Our task was GIANT: name and create a new, friendly data science product brand and build its community on social media.

In true Giant style, we rose to the challenge!

SERVICES PROVIDED

  • Brand strategy
  • Brand naming
  • Brand identity
  • Brand messaging
  • Social media strategy
  • Creative strategy
  • Community development and management
  • Creative design
  • Influencer marketing

  • Research

RESULTS

Our efforts have moved atoti from zero awareness in 2020 to over 6,000 followers across LinkedIn and Twitter, resulting in over 18,000 installations. In June alone, one influencer activation drove an additional 10,000 visits to the atoti website.

BRANDING

WEBSITE

SOCIAL MEDIA

PRINT

MERCH