“To be honest, nothing could be improved.”

Julien Gautier, Marketing Director, ActiveViam

THE STORY

ActiveViam approached Made By Giants to solve pressing business challenges. ActiveViam had created a new product, which could open doors to a whole new audience and market. It also had wider implications for its proprietary product suite. They asked us GIANT questions:

  • What do we do with the current product suite? Do we tie it into the new product, or keep it disconnected?
  • What does this mean for our ActiveViam masterbrand?

And we delivered GIANT answers.

We created an evolution of the masterbrand and a new product brand architecture to help support a whole new sales cycle! Here is Atoti+!

SERVICES PROVIDED

  • Brand strategy
  • Brand naming
  • Brand architecture
  • Brand identity

BRANDING

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