“We’re on a rapid growth trajectory and Made By Giants sees the Augury brand in unique and exciting ways – their creative ideas are nothing short of outstanding,”
Marina Oliveira, Digital Marketing Lead at Augury.
THE STORY
Industrial unicorn, Augury, received $180 million in new funding, bringing the company’s post-funding valuation to over $1 billion.
Its social media strategy needed to reflect its stratospheric growth path. Enter the Giants!
The Giants applied brand thinking to the value of manufacturing machines in our everyday lives, kick-starting a new campaign for Augury called #MoreThanMachines – brought to life by creative design, animation and influencer collaborations.
SERVICES PROVIDED
- Social media strategy
- Organic social media and community management
- Social copywriting
- Creative concepting and design development
- Influencer marketing
- Video editing
RESULTS
- Engagement Rate of 13.00% (650% of KPI)
- Click Through Rate of 2.30% (153% of KPI)
CAMPAIGN SOCIAL MEDIA BANNERS AND POSTS
AUGURY SOCIAL MEDIA ORGANIC NEW LOOK
