“We’re on a rapid growth trajectory and Made By Giants sees the Augury brand in unique and exciting ways – their creative ideas are nothing short of outstanding,”
Susan Beyer, VP Marketing at Augury (New York, USA)
Industrial unicorn, Augury, received $180 million in new funding, bringing the company’s post-funding valuation to over $1 billion.
Its social media strategy needed to reflect its stratospheric growth path. Enter the Giants!
The Giants applied brand thinking to the value of manufacturing machines in our everyday lives, kick-starting a new campaign for Augury called #MoreThanMachines – brought to life by creative design, animation and influencer collaborations.