“We’re on a rapid growth trajectory and Made By Giants sees the Augury brand in unique and exciting ways – their creative ideas are nothing short of outstanding,”

Marina Oliveira, Digital Marketing Lead at Augury.

THE STORY

Industrial unicorn, Augury, received $180 million in new funding, bringing the company’s post-funding valuation to over $1 billion.

Its social media strategy needed to reflect its stratospheric growth path. Enter the Giants!

The Giants applied brand thinking to the value of manufacturing machines in our everyday lives, kick-starting a new campaign for Augury called #MoreThanMachines – brought to life by creative design, animation and influencer collaborations.

SERVICES PROVIDED

  • Social media strategy
  • Organic social media and community management
  • Social copywriting
  • Creative concepting and design development
  • Influencer marketing
  • Video editing

RESULTS

  • Engagement Rate of 13.00% (650% of KPI)
  • Click Through Rate of 2.30% (153% of KPI)

CAMPAIGN SOCIAL MEDIA BANNERS AND POSTS

AUGURY SOCIAL MEDIA ORGANIC NEW LOOK