“Made By Giants was a great PR partner to bring in to guide our comms strategy at a critical funding moment for our startup.”

Olivier Maes, CRO and Co-Founder at Baserow

THE STORY

Having secured a €5 million seed round, open-source, no-code database startup Baserow needed to introduce itself as the leading challenger brand in the sector and build awareness.

Baserow asked Made By Giants to drive exponential traffic to its website, as well as increase user acquisition. Crucially, we needed to take a bite out of competitors’ share of voice. 

Less than two months before the announcement, we created a seed round announcement plan and provided strategic consultancy on messaging and brand positioning. 

So did it work? It certainly did.

SERVICES PROVIDED

  • Brand messaging
  • Brand positioning
  • Media strategy
  • Media relations
  • Thought leadership strategy

RESULTS

  • Immediately following the announcement outreach, Baserow’s website traffic peaked with an over 850% increase in unique visitor numbers
  • Baserow registered 11% new signups immediately following the seed announcement
  • The website saw a 63% increase in month-on-month growth in active users
  • We secured high-quality media coverage across crucial EU markets, garnering over 45.1m impressions
  • Baserow’s organic search jumped by 92%. This immediately improved their global ranking, beating its closest incumbent competitors in Europe