We needed to kick-start our lead generation in the UK – and you did just that! Your creative brand ideas delivered, generating new revenue for etika!

Carolina Schuilling, Head of Marketing at etika

THE STORY

etika delivers fair and flexible financial products, shaped to what customers can afford – offering finance in a more ethical way.

Launching in the UK with a new product proposition, etika needed help to appeal to UK retailers and drive lead generation. 

The Giants developed a creative concept called “Fair Finance that Fits” to showcase the benefits of etika’s new finance solution to retailers.

We activated this concept through paid social, email and PR with AMAZING results!

SERVICES PROVIDED

  • Integrated communications strategy
  • Campaign messaging
  • Creative strategy
  • Creative design
  • Digital strategy
  • Email marketing
  • Paid social strategy (LinkedIn)
  • Media strategy
  • Media relations

RESULTS

  • We achieved £7.46 million in loan origination pipeline, with £4.76 million converted and onboarding already!
  • 11.5 million eyeballs via our PR activation across nationals and trade mags

CAMPAIGN SOCIAL MEDIA AND EMAIL

ORGANIC POSTS

YOUGOV SURVEY RESULTS INFOGRAPHIC, PRESS RELEASE AND SOCIALS