“We brought Made By Giants a time-sensitive challenge, and they excelled beyond our expectations with some of the best brand work our company has ever done. With Made By Giants’ integrated approach, they delivered an insights-driven, go-to-market campaign across strategic messaging, creative and digital activations – all in record time.”

Kimber Spradlin, CMO at Graylog


Graylog, a global provider of SIEM and log management solutions, needed an agency partner to develop an integrated campaign strategy – involving messaging, creative and digital activations – to support its ambitious SIEM sales program in Europe. The major challenge was launching within a short time frame of fewer than six weeks. 

Through a series of highly-targeted brand workshops and market audits, Made By Giants quickly identified Graylog’s optimal messaging position in its European markets. We then applied the strategic messaging across a new creative campaign concept, a PPC activation plan and a content syndication plan, calling the campaign “SIEM Done Right”.


  • Strategic workshops
  • Strategic communications
  • Creative strategy and concepting
  • Digital design production
  • PPC strategy and activation
  • PPC audit
  • Content syndication planning
  • Reporting


  • Coordinated messaging workshops with senior stakeholders and delivered the company’s strategic messaging framework, with approvals and refinements, in as little as two weeks
  • Engaged our creative team to rebuild, refine and finalise a brand new creative look and feel for the SIEM Done Right campaign
  • Audited Graylog’s key competitors’ PPC approach and identified a new whitespace position that aligns with the SIEM Done Right campaign messaging
  • Developed a brand new PPC campaign for its priority European markets
  • All our KPIs were achieved within a four-week window before the SIEM Done Right Campaign launched in Q2 of 2023