There is an irony to all of this: there was a time when PR experts had to fight to have the latest AI developments heard by journalists – and now, it looks like parts of mainstream media are on a crusade to take down AI.
How do we manage the conversation and generate a bit more positivity? After all, in the very early days of the telephone, users were fearful of dabbling with the occult. It’s a natural survival response to something new and unknown.
Big social change is difficult to process – and we re-define risks and threats in our minds, as anxieties creep up.
As we’ve seen an outpouring of concern, the governance at the business level but also at the national and international levels is significant and imminent – and all guidelines are centred on managing risk, and by implication, these anxieties.
It is our job as communicators to remember these risk factors and devise communications strategies that understand and combat the unacceptable risks, the high risks and the limited risks of AI systems.
For example, the AI Act from the European Union has drawn very specific lines in the sand – and each area of risk defined in the AI Act poses a different communications challenge: