“With this very creative beta brand, The Giants got us to market in record time.”
Valentine Dreyfuss, Founding Partner at #HereForRetail (now Mercio)
Following a divestment from its parent brand, an energetic team of retail software experts needed a new beta brand strategy to get it noticed in front of its existing customers – fast!
The Giants stepped in to create a purpose-led brand platform – #HereForRetail.
The new brand gave the team the purpose they needed after a huge strategic adjustment. The beta brand triggered new conversation with existing customers, supporting contract renewals with major retailers in Europe.