“With this very creative beta brand, The Giants got us to market in record time.”

Valentine Dreyfuss, Founding Partner at #HereForRetail (now Mercio)

THE STORY

Following a divestment from its parent brand, an energetic team of retail software experts needed a new beta brand strategy to get it noticed in front of its existing customers – fast!

The Giants stepped in to create a purpose-led brand platform – #HereForRetail.

SERVICES PROVIDED

  • Beta brand strategy
  • Beta brand identity
  • Messaging
  • Creative design
  • Social media playbook and support

RESULTS

The new brand gave the team the purpose they needed after a huge strategic adjustment. The beta brand triggered new conversation with existing customers, supporting contract renewals with major retailers in Europe.

BRANDING

WEBSITE

SOCIAL MEDIA

PRINT AND BILLBOARDS

WALLPAPERS