“The Giants have a very rare proposition. The work they created has given us a brand that is making a real difference in our market.”
Valentine Dreyfuss, Founding Partner at Mercio
Following a divestment from its parent brand, an energetic team of retail software experts needed a new brand strategy, identity and name!
The Giants stepped in to name and create mercio.
The new brand gave the team a new lease of confidence after a huge strategic adjustment, providing the differentiation they needed in their market. The brand triggered huge growth projections for 2022.