“Made By Giants provided strategic PR support at a critical time for our business. Their consultancy and results were very impactful, beating giant competitors and guaranteed we entered the marketplace with our best foot forward.”

Eitan Worcel, CEO and Co-Founder at Mobb

THE STORY

Mobb, a Boston-based automatic vulnerability fixer, secured $5.4m in seed funding and launched its free community version to allow developers to try its automated vulnerability remediation technology.

Mobb wanted a very agile PR agency to step in quickly and support its funding and community tool launch in a very short period of time. Importantly, Mobb’s announcements coincided with a critical news story from the incumbent competitor in the space and they needed to win a bigger share of voice in the media during that period.

So, we duly delivered. In the days after the announcements, Mobb’s coverage beat the competitor’s placements across the board.

Check out how we did.

SERVICES PROVIDED

  • Media relations strategy and media relations
  • Content generation
  • Thought leadership strategy

RESULTS

  • We secured high-quality media coverage across crucial tech and cybersecurity press in the US and UK markets, garnering over 7.6m impressions.
  • We secured 140% more earned media coverage compared to competitor’s announcement.
  • Developed and placed x2 thought leadership bylines in tier one cybersecurity and tech titles in the US and UK.
  • Secured x2 essential introductions to industry analysts.

SECURING COVERAGE ACROSS KEY CYBERSECURITY PRESS: