“Made By Giants has become an extended part of our global marketing team. They are our eyes and ears on the ground. As a global business, we’ve come to rely on their in-market expertise to drive meaningful brand growth in our key European markets.”

Laetitia Smith, Director Corporate Communications, Nintex


Nintex, a leading global process management and automation platform, kicked off a rapid growth trajectory with a slate of acquisitions. With plans for continued growth and greater brand recognition, they needed a highly agile comms partner with extensive in-market knowledge and expertise to provide hub support for their European team, focusing on the UK and DACH markets.

One of the biggest challenges for Nintex was building brand awareness in Europe. To help build their brand, we focused on the company’s leading industry experts. We put them front and centre of our thought leadership programme in the UK and DACH regions, prioritising specific verticals to align with the sales team. 

Key to our success was providing strategic communications consultancy on elevating the brand’s global messaging to local customer needs. From there, we built a reactive press office to capitalise on local trends and position Nintex as a thought leader on key industry issues, such as automation, digital transformation, low-code/no-code, and the future of work. 

The results? MBG secured coverage in the key trade press in the UK and DACH markets. Here’s how we did in the last 12 months.


  • Strategic communications consultancy
  • Media strategy
  • Media relations
  • Thought leadership strategy
  • Content origination
  • Reactive press office
  • Content localisation and translation


  • Exceeded coverage KPIs by 152% across the EMEA region

  • We achieved +8.7M Impressions in UK and DACH

  • Our original, fresh content, supported by Nintex SMEs, accounted for 80% of media impressions