Nintex, a leading global process management and automation platform, kicked off a rapid growth trajectory with a slate of acquisitions. With plans for continued growth and greater brand recognition, they needed a highly agile comms partner with extensive in-market knowledge and expertise to provide hub support for their European team, focusing on the UK and DACH markets.
One of the biggest challenges for Nintex was building brand awareness in Europe. To help build their brand, we focused on the company’s leading industry experts. We put them front and centre of our thought leadership programme in the UK and DACH regions, prioritising specific verticals to align with the sales team.
Key to our success was providing strategic communications consultancy on elevating the brand’s global messaging to local customer needs. From there, we built a reactive press office to capitalise on local trends and position Nintex as a thought leader on key industry issues, such as automation, digital transformation, low-code/no-code, and the future of work.
The results? MBG secured coverage in the key trade press in the UK and DACH markets. Here’s how we did in the last 12 months.