REACH entered the insurance market as a tech disruptor positioned against established incumbent point solutions, such as Zoom and DocuSign. An all-in-one, no code, SaaS platform, it transforms agent-client relationships to drive deal closure and customer onboarding.
They issued us a GIANT challenge: kick-start our presence in the North American market.
Made By Giants was asked to build awareness of the brand and product among key insurance audiences, through paid and owned channels. Simultaneously, REACH tasked us with refining their brand proposition to help boost their sales cycle. The program was on an accelerated timeline as the business established its international team in the US.
As time was of the essence, we had to get the ball rolling quickly.
Made By Giants established REACH’s organic presence from scratch – going from zero to 100- with regular content and an activated paid strategy aimed at building awareness and generating leads. Also, our team gathered deep insurance industry insights to refine REACH’s proposition, enabling the company to cut through the noise in a crowded, competitive space through brand storytelling.