What makes Babajide tick?

Growing up in Lagos, a city of over 15 million people, you are never far away from the general rhythm of humanity. In particular, I enjoy good conversations and listening to people. So, I am happiest when I’m with people having good conversations and learning about them. It’s a cliche, but everyone has a story to tell and something new to add to the tapestry of life.

How do I spend my time?

Besides following my beloved football club, Chelsea FC, I am often found listening to music, podcasts or audiobooks. I usually go to bed listening to my favourite audiobooks, much to the annoyance of my partner.

What am I most looking forward to at the Giants?

Our partners are what makes our time at Made By Giants (MBG) interesting. I am most looking forward to the opportunity to help these innovative companies tell their compelling stories as well as make a Giant difference to their business. Additionally, Made By Giants is a truly unique agency that blends communications and creative disciplines to deliver real integrated communications outcomes that are rarely achieved in the market.

If you weren’t in communications, what would you be doing instead?

I want to think I’d be in the space industry! This has stemmed from my love of science fiction (Sci-Fi). Imagine it: discovering new, mind-bending, time-altering objects in space and uncovering the nature of the universe. One of my favourite pastimes is catching up on the Horizons documentary on the BBC or watching YouTube video lectures on the universe.

On a side note, please do NOT get me talking about Cixin Liu’s Three-Body Problem series. It’s seriously one of the best Sci-Fi novels out there.

Do you play an instrument?

The simple answer is no. I listen to jazz and make it a point to visit a jazz venue in every city I visit. However, I have never picked up an instrument until recently. At the start of the first lockdown in 2020, I decided to learn the saxophone to impress my mum – her favourite artist is and remains Fela Kuti, a master saxophonist. While the lessons are ongoing, I am still some way from ever playing in public. Perhaps one day soon ;-).