Who the tech do you think you are?

A 2023 creative planning playbook by Made By Giants.

#WhoTheTech

What the tech should you be planning for your brand in 2023?

It’s a GIANT question. We’re here to help!

In “Who the tech do you think you are?”, we identify five tech brand types and how creativity unlocks their potential.

Become the best version of yourself in 2023.

READ THE FULL PLAYBOOK

ARE YOU A CATEGORY CREATOR?

Do you advocate for what is needed in 5-10 years’ time?

Do you have completely new, unprecedented ideas that you are successfully bringing to market?

Then here’s how we help you translate your go-to-market creativity, into illuminating creative storytelling for your customer experience in 2023.

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ARE YOU A DISRUPTOR?

Are you challenging how a specific market need is served by existing players?

Are you radically changing how the need is purchased and consumed?

Then here’s why we think 2023 is the perfect platform for creativity to amplify your unique go-to-market disruption.

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ARE YOU A CATEGORY MULTIPLIER?

Are you young in age? Are you enhancing new norms for buying audiences?

Are you proactively reaching the more underserved parts of your market?

Then here’s how we use the creative artifice to help you differentiate your product or service features in 2023.

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ARE YOU AN EVOLUTIONARY?

Have you reached profitability?

Does your brand equity allow you to transcend core offers and build new propositions for completely new audiences?

Then here’s how we use convergent creativity to help you to explore new and innovative ideas by looking at your propositions from a different perspective.

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ARE YOU A REFRESHER?

Have you perfected your core proposition over and over?

Are you in a mature stage of life and profitable? Do you focus on your core audience and service as a talisman for consistent, sustainable growth?

Then here’s how we bring giant ideas to creativity and storytelling for your differentiators, making each of these even more relevant to your audiences in 2023.

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READ THE FULL PLAYBOOK

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