Building a consistent, international brand in different markets is no easy task in today’s changing world. It requires constant nurturing and cultural care. With de-globalisation here for the foreseeable future, getting the right strategy in different markets is critical to success.

Question: So what are we doing about this challenge?

Answer: We launched Footprint.™ A global B2B tech agency network with more than 600 consultants in over 25 countries, giving coverage in all major economies.

Made By Giants developed Footprint based on the clear need to scale flexibly in today’s world, while supporting strained marketing teams looking to work swiftly, with sensitivity and local care.

As a specialist, integrated agency, our criteria for Footprint agency partners (a.k.a. “Footprinters”) included independent agencies with a focus on integrated work and clear, strategic impact in local markets. With that in mind, we built a fresh, flexible agency network filled with like-minded agencies and consultants – the ‘ones to watch’ in their respective countries. Our goal is to be the alternative to the generalist agency models in the market.

What does this mean for my brand?

We have 600+ consultants worldwide. With our network you can land and expand seamlessly in different markets, with glocal consultants to act as an extension of your own team. With this agility and accessibility, you are able to:

  • Make an impression in different markets – fast: Leave an impression on your customers with specialist B2B tech teams at your fingertips for swift deployment. Access the right people, in the right places, right now, with the support and guidance from Made By Giants.
  • Acquire one hub, “glocal” thinking: One global communications strategy executed locally, hubbed in the Made By Giants team for strategic consistency. Access a wealth of knowledge and experience in the markets you need across paid, earned, shared and owned channels.
  • Scale easily: Scale when and where you need support, with maximum flexibility to drive local goals.
  • Manage less, create more: Discover the talent you need through Footprint, without having to manage multiple agencies in different time zones. Leave the management to us, and give yourself more time to create what’s important for your brand.

How do I know we’re ready to expand?

Footprint can lay the foundations with you, but so we’re all set up for success, some basic considerations to think about are:

  1. Global roles and responsibilities: Internally and externally, agree who or which specific team is responsible for strategic oversight of brand communications at the global level, as well as how local agency teams can feed into the storytelling process to empower local goals
  2. Local content: Ensure you have local data and local stories to tell in the local language, so target audiences are spoken to authentically
  3. Local teams: Assign your local spokesperson and the dedicated sales resource on the ground to help review local content, speak to media and follow up on any media and sales inquiries per country
  4. Reporting success: Agree on one reporting method for all agencies to follow. That way, everyone is striving for success in the same way, and the wider reporting story is as impactful as possible.

Where do I find out more?

Take your first step by emailing us at onesmallstep@madebygiants.io to find out more about Footprint, or click below.